BrandIndex is a project of the YouGov polling organisation and through polling of 2,000 Britons on a daily basis it attempts to measure the standing of 1,100 consumer brands.
An article by Stephan Shakespeare* in London's Business magazine shows that the reputation of American brands is strongly related to the wider reputation of the United States. The article concludes:
"Unpopular military action or alliances hurt not only the image of some of the politicians involved but also their nations’ exports and multinationals... Once a negative ‘buzz’ develops among even a tiny politically-motivated section of the public, it can spread across to those who are less politically aware, with damaging consequences for the brand."
* Stephan Shakespeare is owner of 18DoughtyStreet Talk TV - the sponsor of BritainAndAmerica.com.