US News & World Report has a cover feature this week which identifies the five factors that purportedly make the 2008 race for the White House "an election like no other":
The changed primary process: historically the primary process - where registered party members in states vote for their preferred nominee - has been an extended affair. It begins with votes in Iowa and then New Hampshire and the primary votes get gradually bigger and faster thereafter. The virtue of this timetable was that insurgent candidates without big money could earn traction through low-budget, door-to-door canvassing in the small states and then become competitive against establishment candidates in subsequent states. There'll be much less opportunity for that in this primary cycle. Florida, a state rich in electoral college votes, decides its nominees on 29 January 2008 - just seven days after New Hampshire. Then there's the 'megaprimary' one week later when California, New York, Illinois, New Jersey and other big states vote. Only candidates who are by then able to afford a lot of TV, radio and direct mail advertising are likely to prosper.
The candidates: 2008 is the first primary contest for fifty years with no incumbent President or Vice President participating. That means the race is wide open and the candidates coming forward are often 'firsts'. Hillary Clinton would be the Oval office's first woman occupant. Obama the White House's first black resident. Mitt Romney would be the first Mormon Commander-in-Chief. The tanking John McCain would be the oldest President elected. Giuliani - the current GOP frontrunner - would be the most socially liberal nominee for his party in more than a generation. If the GOP and Democrat candidates aren't intriguing enough for you, there is the possibility of an independent candidacy from New York Mayor Mike Bloomberg. He hopes to feed on the fact that 67% of voters tell pollsters that they are unhappy with the current two party system.
Demographic changes. Florida and Ohio have been the must win swing states for both parties in the last two elections but the Democrats see hope in states where the GOP has traditionally been strong. Virginia, for example, which voted for George W Bush twice, has elected a Democrat Governor and Senator in recent years. The GOP fear that the loss of Virginia would be the beginning of the reversal of the so-successful 'southern strategy' that Richard Nixon launched in 1968. Democrat Chair Howard Dean is most hopeful about the rapidly growing Rocky Mountain region. A big increase in Democrat-leaning Latino voters in Arizona, Colorado, New Mexico and Nevada mean that a total of 29 electoral votes could change from Republican red to Democrat blue.
The internet. Nobody really understands the ways in which the internet might be important for the election but nearly everyone agrees that the Democrats are generating more enthusiasm from the internet than the Republicans (see the middle column of Facebook/ MySpace/ YouTube stats on TechPresident) and are also raising much more money via the medium - particularly Barack Obama. If TalkRadio has been a right-wing medium, the internet in America - in marked contrast to the UK - is a largely left-wing phenomenon.
The issues. The fifth factor that makes 2008 a 'wildcard election' for US News and World Report is the changing kaleidoscope of issues. A message of hope and economic factors lifted Bill Clinton to the Presidency and kept him there. Security issues and moral questions ensured re-election for Bush. Immigration and Iraq might be the decisive factors in 2008. McCain's support for the White House's troops surge - which John Edwards was quick to dub the 'McCain doctrine' - and for the President's immigration reform package have seen his candidacy on the brink of complete collapse. He has had to lay off most of his key campaign operatives and his campaign is almost bankrupt. If most issues that are moving up the salience league favour the Democrats there is one issue that could give Giuliani a big boost; crime. For reasons that are not entirely clear crime is growing in a lot of US cities. Mr Zero Tolerance might benefit from that issue's prominence.
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